The term "digital transformation" can sound intimidating, especially if your business is still running fine with spreadsheets, WhatsApp chats, and a lot of manual work. But at some point, you’ll begin to notice the cracks. The delays. The stress. The missed...
Marketing automation is no longer a luxury; it is a necessity for modern businesses. Whether you are a marketing lead at a growing company or the founder of a small business in Nigeria, the tools you use can determine your return on investment and how well you convert...
Running a business today often means juggling multiple platforms. One for email marketing, another for project management, something else for finance, and then maybe Excel for data tracking. At first, this patchwork setup might seem cost effective, but over time it...
If you are a Nigerian SME owner or operations manager, chances are you have either considered or already attempted to move your customer data into a new CRM system like Zoho CRM. You probably heard that it is affordable, powerful, and built for growing businesses, and...