Running a business today often means juggling multiple platforms. One for email marketing, another for project management, something else for finance, and then maybe Excel for data tracking. At first, this patchwork setup might seem cost effective, but over time it...
In Nigeria today, many small and medium-sized businesses still rely on Excel spreadsheets to manage their bookkeeping. It is familiar, cheap, and easy to use, at least at first. But as your business grows, that Excel sheet that once worked so well can quickly become a...
When you are running a startup in Nigeria, every naira counts, and so does every decision. One of the most important tools you will invest in as a tech-savvy founder is a Customer Relationship Management (CRM) system. And if you have been doing your homework, two...
Running a business is already hard enough. You’re chasing leads, managing your team, handling finances, and trying to keep customers happy. The last thing you need is confusion caused by clunky communication systems or email platforms that feel like they were designed...