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How to Stop Losing Leads: What’s Causing It and How to Fix It  

How to Stop Losing Leads: What’s Causing It and How to Fix It  

by Gracious Ezirim | Nov 8, 2025 | Business, Consulting, Finance, Sales And Marketing, Technology

The phrase “It’s a numbers game” is the most frustrating lie you hear in business. You have invested heavily in your marketing efforts, paid for ads, optimized your website, and you are successfully generating a steady stream of leads. That’s the...
How Nigerian Manufacturing Businesses Can Use Zoho ERP to Improve Supply Chains

How Nigerian Manufacturing Businesses Can Use Zoho ERP to Improve Supply Chains

by Gracious Ezirim | Oct 10, 2025 | Business, Consulting, Technology

Running a manufacturing business in Nigeria today is no small feat. From dealing with inconsistent raw material supply to unpredictable logistics and fluctuating exchange rates, manufacturers are constantly under pressure to keep operations stable and customers...
Using Zoho Projects to Manage Remote Teams: A Step-by-Step Guide

Using Zoho Projects to Manage Remote Teams: A Step-by-Step Guide

by Gracious Ezirim | Sep 15, 2025 | Business, Technology

Remote work is no longer just a temporary solution. For many Nigerian businesses, it has become the new normal. Whether your team members are working from Lagos, Abuja, Port Harcourt, or even outside Nigeria, the challenge is the same: how do you keep everyone...
Migrating from Google Workspace to Zoho Workplace: Step-by-Step Guide

Migrating from Google Workspace to Zoho Workplace: Step-by-Step Guide

by Gracious Ezirim | Aug 28, 2025 | Business, Technology

Running a business in Nigeria today means choosing tools that do not just work but also make financial and operational sense. Many companies are starting to rethink their subscriptions, especially when it comes to email, document sharing, and collaboration tools. For...
Top 7 Zoho Tools Every Nigerian SME Should Use

Top 7 Zoho Tools Every Nigerian SME Should Use

by Gracious Ezirim | Aug 22, 2025 | Business, Consulting, Economy, Sales And Marketing, Technology

Running a small or medium-sized business in Nigeria is not for the faint-hearted. From managing staff and sales to tracking expenses and staying competitive, SME owners often juggle multiple responsibilities. The truth is, most businesses in Nigeria are looking for...
How Nigerian Retailers Can Prevent Stockouts with Zoho Inventory  

How Nigerian Retailers Can Prevent Stockouts with Zoho Inventory  

by Gracious Ezirim | Aug 14, 2025 | Business, Consulting, Technology

If you have ever walked into your own shop only to realise that a customer’s favorite product is “finished” just when demand is highest, you know the pain of a stockout. In Nigeria, where customers are quick to move on to the next available seller, a single stockout...
How Much Does Zoho CRM Cost for Nigerian Businesses?

How Much Does Zoho CRM Cost for Nigerian Businesses?

by Gracious Ezirim | Aug 7, 2025 | Business, Economy, Finance, Technology

When Nigerian business owners and sales managers explore customer relationship management tools, Zoho CRM often comes up as a top contender. But one of the most important questions that follows is: how much does Zoho CRM really cost for Nigerian businesses? With...
Zoho CRM vs Pipedrive: Which Is Best for Professional Services?

Zoho CRM vs Pipedrive: Which Is Best for Professional Services?

by Gracious Ezirim | Jul 29, 2025 | Business, Consulting, Sales And Marketing

For Nigerian consultants, tech agencies, finance professionals, and service-based businesses, choosing the right CRM can make or break your client relationship strategy. The CRM you select will affect how you manage leads, automate workflows, track deals, and maintain...
5 Signs Your Business Is Ready for Digital Transformation Tools

5 Signs Your Business Is Ready for Digital Transformation Tools

by Gracious Ezirim | Jul 25, 2025 | Business, Consulting, Sales And Marketing, Technology

The term “digital transformation” can sound intimidating, especially if your business is still running fine with spreadsheets, WhatsApp chats, and a lot of manual work. But at some point, you’ll begin to notice the cracks. The delays. The stress. The...
ActiveCampaign vs Zoho Marketing Automation: Which Delivers Better ROI?

ActiveCampaign vs Zoho Marketing Automation: Which Delivers Better ROI?

by Gracious Ezirim | Jul 18, 2025 | Business, Consulting, Finance, Sales And Marketing, Technology

Marketing automation is no longer a luxury; it is a necessity for modern businesses. Whether you are a marketing lead at a growing company or the founder of a small business in Nigeria, the tools you use can determine your return on investment and how well you convert...
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Recent Posts

  • How to Stop Losing Leads: What’s Causing It and How to Fix It  
  • How Nigerian Manufacturing Businesses Can Use Zoho ERP to Improve Supply Chains
  • Using Zoho Projects to Manage Remote Teams: A Step-by-Step Guide
  • Migrating from Google Workspace to Zoho Workplace: Step-by-Step Guide
  • Top 7 Zoho Tools Every Nigerian SME Should Use

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