The term “digital transformation” can sound intimidating, especially if your business is still running fine with spreadsheets, WhatsApp chats, and a lot of manual work. But at some point, you’ll begin to notice the cracks. The delays. The stress. The...
Marketing automation is no longer a luxury; it is a necessity for modern businesses. Whether you are a marketing lead at a growing company or the founder of a small business in Nigeria, the tools you use can determine your return on investment and how well you convert...
Running a business today often means juggling multiple platforms. One for email marketing, another for project management, something else for finance, and then maybe Excel for data tracking. At first, this patchwork setup might seem cost effective, but over time it...
If you are a Nigerian SME owner or operations manager, chances are you have either considered or already attempted to move your customer data into a new CRM system like Zoho CRM. You probably heard that it is affordable, powerful, and built for growing businesses, and...
In Nigeria today, many small and medium-sized businesses still rely on Excel spreadsheets to manage their bookkeeping. It is familiar, cheap, and easy to use, at least at first. But as your business grows, that Excel sheet that once worked so well can quickly become a...
When you are running a startup in Nigeria, every naira counts, and so does every decision. One of the most important tools you will invest in as a tech-savvy founder is a Customer Relationship Management (CRM) system. And if you have been doing your homework, two...
Running a small or medium-sized business in Nigeria is no small feat. You juggle inventory, track sales, send out invoices, chase payments, manage payroll, and still need to make sense of financial reports at the end of the month. Doing all of that manually or with...
Running a business is already hard enough. You’re chasing leads, managing your team, handling finances, and trying to keep customers happy. The last thing you need is confusion caused by clunky communication systems or email platforms that feel like they were designed...
With more businesses gaining ground on the internet, even small businesses face global rivals every single day. A Nigerian business can pitch to a client in London, sell to a customer in Canada, or collaborate with a team in Dubai—all in the same day. But the reality...
Managing customer relationships effectively is essential for any business, but a one-size-fits-all CRM system may not provide the level of customization required for specific industries. This is where Specialist CRMs come in. Unlike general CRMs, which offer broad...
