Jul 28, 2022

Having launched your business in Nigeria and securing a small base of loyal customers, you can say business is good and you are trying to do your best to keep your customers satisfied. However, you, like every other business owner, want to expand your company by attracting more customers to your brand. This will not be as easy as it sounds, but the following ways, if done right, will attract more customers to your business.

Ask for referrals.

Loyal customers are the best sources of new customers. But most often than not, you have to be active in this activity. You can’t afford to be passive. Ask your existing customers to refer you to their family and friends, once they seem satisfied with your products and services. A satisfied customer is one of the best sources of good publicity for your business, just like a disappointed customer can bring negative publicity to your business. The latter is the one you don’t want.

A simple way to do this is by sending a follow-up email to a customer who has patronized you, asking for a referral. You can also inform your sales department to request referrals whenever they make a follow-up call after every sale. You can easily achieve this by using the Zoho email application.

Re-contact your old customers.

Every old and dormant customer can be active with your business again. You simply need to reignite the fire. This means you need to consciously go through your archive and re-connect with old customers who have not patronized your business or have stopped patronizing you. For you to effectively do this, your business should have CRM software, which can easily track and extract dormant leads. We recommend the Zoho CRM software, as it has all the needed tools.

Your team has to go through your customers’ contacts on a regular basis, and after a while (say three or six months), reach out to inactive customers. You can offer them discounts on sales or special offers. Emails work best for this, as well as phone calls from your sales team.

Update your website.

In recent times, consumers and customers have found new businesses to engage with by searching online. It is easier to connect with businesses when they have an online presence. Your website needs to be optimized in such a way that it is also mobile-friendly as the majority of online users use their mobile phones. You also have to ensure that the design, content, graphics, and SEO are all up-to-date. This can be easily done if you have the necessary skills, but if not, you can employ the services of a website designer and/or an SEO expert. Basecode can be that professional for you to give you the right digital transformation model.

Besides having an improved website, your business should also have a social media presence. This further helps you make targeted ads for your prospective new customers. With Zoho social, you can achieve this easily. Social will help you grow your brand by growing your social media presence. You can do so much from a single interface across different pages of your online presence.


Networking is such an important activity for businesses that aim to attract more customers; whether big, small, or medium-sized. This not just allows you to meet new people and businesses, but it also helps you to create new relationships for leads that can become customers. You can network and expand your reach by attending industry meet-ups, community talks, or trade association meetings. This can be extremely beneficial to the business you run as you get to know new trends in your industry, thereby improving the quality of your products and services.

As a bonus, you can offer existing and new customers gifts for every new product they purchase. This way, you attract more customers and encourage them to patronize your business through incentives.

The business world is getting more challenging by the day. And with competition everywhere, you need to get ahead of the game in securing your customers.

If the steps outlined above sound too overwhelming and you think you may not have the time or expertise to handle it all, then you need to talk to an expert which can give guaranteed help on how to attract more customers to your business. Basecode may just be the right professional for you. Visit our product page to see how we can transform your business digitally to increase productivity.


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