Zoho CRM VS Bigin: Which CRM is Best for Your Business?

Nov 17, 2022

Businesses, regardless of size or type, must be aware of what is best for their growth. As a result, while choosing the best CRM for business, you must be familiar with the features they offer and what is appropriate for your company’s needs. In this article, we will compare the features of Zoho CRM vs Bigin to help you decide which is best for your business.

What are Zoho CRM and Bigin?

Zoho CRM is a cloud-based business management platform with sales and marketing automation capabilities, as well as a help desk, analytics, and customer support. It is a full-featured CRM system with many high-end features and the potential to be fully modified which is meant to help your business thrive. Salesforce, Microsoft Dynamics, and SugarCRM are among their competitors.

After years in the CRM industry, Zoho discovered that small businesses want a simple yet powerful CRM system that is simple to use and equipped with the necessary features and capabilities to help them transition away from spreadsheets and other outdated technologies. This prompted Zoho to develop a solution for small and medium-sized businesses to avoid missing out on deals also offered in the best CRM for business. This new CRM solution for small businesses is called Bigin.

Bigin is a dedicated CRM solution for small businesses that don’t require all of the complex functions associated with large CRM systems. Zoho Bigin is a CRM that is easier to use and is best for small businesses with simple sales management needs.

Why should you use Bigin?

Many salespeople believe that understanding the sales funnel and closing critical deals at the right time with tools that help them operate more efficiently is the key to their success. Most organizations are still utilizing old methods like spreadsheets to manage their sales pipelines.

While CRM solutions can be beneficial, they frequently overkill for organizations transitioning from spreadsheets. Bigin fills this gap by giving sales teams an easy-to-use sales solution that helps them keep track of their transactions, organize their contacts, manage their activities, and master their sales funnels so they can get more customers.

Determining which is best for your business

In determining which of these customer relationship management tools is the best CRM for business, we’ll need to state the differences in their features and deliverables.

Zoho CRM, one of the major products in the Zoho suite of business software, appeals to advanced business needs by automating every part of your sales, marketing, and customer success activities. Zoho CRM strengthens your engagement with current and prospective clients by offering a detailed picture of your whole business cycle. Bigin, on the other hand, is made for teams with much less complicated needs. It’s a great way to start managing your sales before you invest in a full-fledged CRM.

Let us take a look at the differences in their features, so you can better determine which is suitable for your business at this point.



Zoho CRM




Multiple pipelines



This helps with prospects and inquiries.


Custom fields



Zoho CRM’s module limits are well over 300. Bigin’s module limit is 25.


Activity tracking: Calls, Events, Tasks



You can record sales activities in both systems.


Workflow automation



Zoho CRM’s scripting engine leverages Deluge. Bigin has no coding and minimal workflows.


Built-in telephony and email



Both can make and record VOIP calls. They can call using an app. They also both allow you to send emails.


Webform integration



Both provide web form integration.


Mobile Apps



Both systems have apps on Google Play and the Apple App Stores.





 They have adequate reporting systems.


Sending Quotes to Prospects



Zoho CRM sends prospects templated quotes. Zoho Bigin doesn’t quote


Sending Invoices



Bigin’s Invoice module is lacking. Zoho CRM converts sales orders to invoices.


Custom modules



Zoho CRM’s custom modules store additional data. Bigin lacks custom modules.


Pre-sales pipeline



Zoho CRM offers an Unqualified Leads module. Bigin has no deals.





 The Blueprint feature available in Zoho CRM isn’t in Bigin


In terms of pricing, Bigin has a low subscription price of $7 per user per month when paid annually and $9 per user per month when billed monthly. The standard edition of Zoho CRM starts at $12 per user per month and increases as you use additional features.

Is it possible to upgrade from Bigin to CRM?

Bigin is a simple CRM with features that are intended to assist small businesses in managing their customers more effectively. However, as your company expands, so will your CRM requirements. If you believe you have outgrown Bigin, you can upgrade your Bigin account to a Zoho CRM subscription, which includes extra tools such as those already shown in the table above and many more that will help you meet your growing needs.

You will be able to move all of your data and preferences into Zoho CRM. This change is guaranteed to go smoothly and won’t affect how you run your business every day.

Which is the best CRM for business?

Bigin is fantastic if you have a simple business or only want to record the customer’s details and what they’re interested in rather than use the CRM to manage the entire sales process. However, if you want a CRM to do more of the work for you or if your processes are more sophisticated, Zoho CRM is recommended. For example, if you require the system to change records for you, only Zoho CRM will do so, and you may need Zoho Enterprise to gain all of the functions you require.

Please contact us if you require assistance configuring Bigin or Zoho CRM.



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